Bob Nash has been recognized this month for his sales success and high productivity. We recently sat down with him to find out how he got his start and how he has accomplished so much success in this market. Here’s what he had to say…
Some Agents love working with buyers…others with sellers. Tell us a little bit about who you love to work with.
I like to work with both buyer’s and sellers equally for different reasons. It is fulfilling to help buyers find that perfect home and walk them through the process of making the closing as easy as possible. Helping them avoid the pitfalls of financing and advising them on the pros and cons of each home we walk through. Sellers can be a challenge in a different way. Walking through their family home and pointing out areas that need some attention and also advising them that areas they thought should be changed will not add any value to their bottom line. I think both buyers and sellers are fun to work with but truth and honesty with each other is most important.
Real Estate can be a difficult career…what ultimately helped you decide to choose it as your career?
36 years ago I was working in a restaurant as a waiter, bartender and night manager. It was a fun job but did not hold much of a future for me. A local Realtor who was a regular customer of mine suggested that I would be a natural for the Real Estate business. I had nothing to lose and everything to gain so I jumped in with both feet. It was one of the best decisions of my life!
What ultimately made you decide to choose our company? When did you join our team?
I wanted to join SUCCESS! for quite some time before I actually did. When SUCCESS! opened the Marshfield Office is was in. A lot of my business was from Weymouth and south. The Marshfield office plus the growth of the company convinced me to join. The great reputation of Steve Webster was a bonus!
What would you say sets SUCCESS! Real Estate apart from other Real Estate Agencies?
I think SUCCESS! has the best plan for me and the best commission plan in the business. They have great market share in my market area and a lot of quality agents associated with us. A lot of signs in my area helps market me and the company before I even meet buyers and sellers! That is very important to me and it should be to every agent.
There are many areas of Real Estate that a professional can focus on…residential, rentals, commercial. What is your focus?
I think Residential Real Estate is the best fit for me. I have done some Commercial Real Estate in the past as well and I will still do it if it comes my way but Residential is where I am most comfortable. If you do your best and serve the needs of your clients and customers, they will refer you to their friends and family. That is the greatest compliment I can receive but it only happens if you do the best you can for them.
Real Estate is local…what local community do you have the most success in?
I try to specialize in the areas that I know. I have lived in Weymouth, Rockland and Brockton. I have worked at offices in Hanover, Braintree and Norwell. I grew up in Weymouth and I have lived there most of the time. In this day and age, I believe that you have to specialize in people’s wants and needs and do your best to help them achieve their goals. Information about different communities is readily available online so Realtors are no longer the keeper of the statistics and homes for sale. I do my best to help buyers and sellers fulfill THEIR goals.
Staying up to date in this industry is a constant challenge. How much time do you spend on educating yourself? What do you do to stay up to date in this industry?
I attend new seminars about 21E Reports, Social media and different Continuing Ed courses.
How important is lead generation to your current business? How much time would you say you spend on lead generation?
Lead generation now is mostly word of mouth from past clients and customers. After 36 years in this industry, that is where most of my business comes from. Having signs on property helps as well as sending out Just Listed Cards and Just Sold Cards. I also do targeted marketing.
Do you spend time studying the current Real Estate Market?
I try to keep up on the economy, interest rates, different types of creative financing and how the news media can create issues that do not exist. I think just paying attention to the world around you helps. Social media is a great barometer as well.
We all know how important technology is in our day to day lives. How has technology impacted your Real Estate career?
I think Technology has impacted the Real Estate industry tremendously since I started 36 years ago. When I started, we had to pick up MLS books at the board office twice a month. Now, all information is readily available. I use technology for research and marketing. The day of paper ads is almost over but I still use them for Open House marketing. I think Facebook has changed the industry as well as online sites such as Realtor.com and Zillow.
Do you use technology to get specific jobs done in your day to day business?
My favorite tools are Facebook, Dotloop, Realtor.com. I am just getting into Cloud CMA for flyers. Knowledge is power in this business. Facebook is great for lead generation and keeping in touch with friends. A great help in marketing listings and recent sales.
Are there any other tools or techniques do you rely on to be GREAT at your job?
I send out Red Sox schedules in the spring and Patriots schedules in the fall. An inexpensive way to put your contact information on peoples refrigerators.
Is there anything in particular that SUCCESS! offers that really works for you and your career?
At this point, I am very happy with the company. All the support staff is great, especially Jaime Gallagher and Ellen Lyon. Jaime and Christine are always there for us as well. Unanswered calls on the weekends are sometime troubling. Jaime does a great job of putting calls on hold. She should be a trainer. The Phone Guru!
What is your favorite thing to do in your downtime?
I am married and have 4 grown children. I enjoy the outdoors, gardening and spending time with my family and friends. I like to trying new restaurants with family and friends as well as cooking for them. Lately there has not been much down time. I have learned early on, when the market is hot, go with it. There will always be down time. Lately we are planning more family vacations especially with the grandchildren!
Please feel free to reach out to Bob any time!
617-922-3533 | BobNashCRS@gmail.com | www.BobNash.com